Top 5 Beauty Retail Apps in Poland Q4 2023

In the fourth quarter of 2023, Poland's beauty retail app market saw notable activity among the top 5 applications, as evidenced by Sensor Tower's data. Let's delve into the performance metrics for these key players.

Notino: profumi e cosmetici experienced a significant increase in downloads, peaking at around 84K in the week of December 4. Weekly active users also saw a substantial rise, reaching approximately 131K during the same week.

Douglas.pl - Perfumeria displayed a steady growth in downloads, with a notable peak of nearly 29K in the week of December 18. The app's weekly active users also trended upwards, hitting a high of about 74K during that period.

Sephora - Poprzednia wersja showed consistent download activity, with a peak of around 18K in the week of December 11. Weekly active users for the app steadily increased, reaching approximately 52K in the same week.

flaconi had a modest but noticeable increase in downloads, peaking at about 2K in the week of December 11. The app’s weekly active users also saw growth, reaching around 8.7K during the same period.

Lush Fresh Handmade Cosmetics saw a gradual increase in downloads, peaking at approximately 675 in the week of December 25. Weekly active users followed a similar trend, reaching around 562 in the same week.

These insights highlight the dynamic nature of the beauty retail app market in Poland during Q4 2023. For more detailed insights and data, visit Sensor Tower.